Maintaining open lines of communication on employee benefits is essential for attracting and keeping talent in a highly competitive job market. Employees today need benefits that are tailored to their specific requirements, and although open enrollment is a crucial period for benefits communication, it shouldn’t be the only one.
Consistent Communication Establishes Trust
Consistent communication throughout the year guarantees that employees are always informed about the resources and support at their disposal. This proactive approach improves the whole company experience, fosters trust, and keeps benefits front of mind.
Recognizing Benefit Utilization
Understanding employees’ values and any knowledge gaps can be gained by examining how they utilize their benefits. Employees may require further training or information in some areas, which can be found by routinely analyzing data on benefit usage and interaction with communication resources.
Bite-Sized Messages for Better Understanding
Employee comprehension and appreciation of benefits can be assisted by segmenting the material into more manageable and accessible chunks. Think about grouping advantages into four primary categories:
- Health Benefits: Including medical plans, preventative care, mental health resources, health accounts, and wellness programs.
- Financial Benefits: financial education and retirement plans.
- Career Benefits: Such as tuition assistance, career development programs, and personal growth opportunities.
- Social/Cultural/Personal Benefits: Including PTO policies, company events, and volunteer opportunities.
By focusing on one area at a time, you can ensure that employees fully grasp the benefits available to them.
Establishing a Calendar for Communication
Create an annual calendar to ensure that benefits communication is on course. Establish specific objectives, such as commencing open enrollment instruction earlier than normal, hosting quarterly workshops, or sending out monthly reminders. Maintaining a regular and progressive schedule of education can help you keep your employees informed and involved.
Meet Employees Where They Are
Modify your communication tactics to align with the everyday schedules of your staff. Make use of several platforms like social media, email, and the intranet to connect with members where they feel most at ease. Using this strategy makes it more likely that people will see and remember your messaging.
In summary, year-round efforts are required for effective benefits communication. You can improve the employee experience and make sure that your staff completely comprehends and values the benefits you provide by being proactive, being aware of how benefits are used, and breaking information down into digestible chunks.
The material in this blog is presented for informational purposes only and such information is believed to be accurate as of the publication date; however, it is subject to change.
Benefit Resource, LLC is an affiliate of Inspira Financial Health, Inc. and Inspira Financial Trust LLC. Benefit Resource, LLC and its affiliates do not provide legal, tax or financial advice. Please contact a professional for advice on eligibility, tax treatment and other restrictions.
