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BRI is Honored in the Luminaries Class of 2022 for Humanizing Benefits

November 1, 2022
The Press Room

Benefit Resource (BRI) is thrilled to be honored in the inaugural BenefitsPRO Luminaries in the Class of 2022, in the category of Humanizing Benefits. This award recognizes our dedication to simplifying benefits for both employers and employees. In this post, we’ll explore what humanizing benefits means and why it is so important.

Luminaries Class of 2022

At BRI, we are committed to excellence and dedicated to furthering the development of benefits for professionals and the industry. We are proud to be recognized as a leader in humanizing benefits and included in the inaugural class of BenefitsPRO Luminaries.

The judging panel evaluated the nominations based on the following criteria:

Impact on the organization, its employees and the broader professional community and industry.
Demonstrated ability to achieve goals and display ingenuity in terms of creative thinking and problem-solving.
Dedication to furthering the development of benefits professionals and the industry.
Personal commitment to the highest ethical standards, service and excellence.

What Does Humanizing Benefits Mean?

In short, humanizing benefits means making them more relatable and understandable for employees. Many times, benefits can feel like a necessary evil – something that’s required but doesn’t really benefit the employee. This is often because employees don’t have a clear understanding of their benefits or how to use them.

Humanizing benefits means taking the time to educate employees on their options and help them understand how those options can improve their lives. It also means creating an open and inclusive environment where employees feel comfortable asking questions and discussing their needs. Only then can employers truly tailor benefit offerings to meet the unique needs of their workforce.

Why Is Humanizing Benefits Important?

There are two main reasons why humanizing benefits is so important. First, when employees have a clear understanding of their benefits, they are more likely to use them. This leads to improved health outcomes, increased productivity, and reduced absenteeism – all of which have a positive impact on the bottom line.

Second, when benefits are more relatable and understandable, employees feel valued by their employers. This increases engagement levels and helps attract and retain top talent. In today’s competitive marketplace, offering a comprehensive suite of benefits is no longer enough – those benefits must also be well-designed and easy-to-use if they’re going to make a real impact on employee satisfaction and retention rates.